Search Engine Optimization is a hot topic for somebody who's just launched a web based business and wants to get "on top" of Google's search results. There are a couple of steps which you should take during the coding of your website and a couple simple steps you can do after your website is "done" (a website is never "done" without quotation marks).

After some playing around, I’ve found that submitting your stories to Reddit.com will send a lot more visitors to your site than Digg.com.

Link Farming

Definition: The process of exchanging links with other websites in order to increase Search Engine Rankings.

Background: Amongst other things, search engines rank sites based on the quantity and quality of incoming links to a page – indeed Google’s pagerank algorithm is based on incoming links. Getting quality backlinks will perhaps have the most significant impact on a websites traffic. So how about Link Farming?

Hi guys,

I found this somewhat amusing link - a good read for people trying to build links! (Worth a free link!)

http://www.dindorp.co.uk/Link_deception_01.htm

When running a website, it’s important to know who your visitors are. How many are there? Are there enough to pay for your site? Are the numbers growing? Where do they come from (physically / electronically)? How do they get to your site? What were they looking for? Are you giving it to them? Which pages did they visit? What browser were they using? Does your site look right on their browser? How long did they stay on your site? Was it easy for them to find what they were looking for? Did they convert, from visitor to customer? Did they do what you expected?

In the olden days of pre-web 2.0, it was all up to you to make your website interesting for new visitors and updated to for returning visitors. Now you can have a community of members generating the content for you, which could be very powerful in terms of dynamic content. Now all you have to worry about is stimulating your community to keep generating content.

Getting back links is central to website promotion - the more backlinks you have the more likely people are to find you, and as well as people, search engine spiders will index your site, and increase you pagerank. Amongst others, one source of backlinks is from peoples blogs - why not comment on what they have to say, while leaving a link back to your site? One problem could be finding the right blogs!

After you've sorted out your keywords another major step in SEO is cultivating back links. Nothing gets you noticed faster by search engines than external links to your site from a few heavy weights. You know the ones I mean, those with a high page rank and zillions of eyeballs.
But how do you know who links to your site?

Any web guru would tell you that the first step to optimising your website is to manage your keywords - and when first planning and designing your site, it's key to know what keywords to use, and how to use them effectively. Here, lets investigate some of the tools available to help with keyword optimisation, and discuss strategies for managing keywords. First, what are keywords and why are they important?

So, you've finished your site, and are ready to promote it. Having a look around the web, and of course sites like this will give you stacks of ideas of what you can do to improve your search engine rankings - its time to do SEO (Search Engine Optimisation). The SEO strategies that you'll come across will describe ways to collect links from high rankings sites, through link exchanges or persuading others to link to you because of your content.