A starter guide for implementing google maps on your site.
Step 1: Getting a Map to show on your site!
First up you need a key, which is straight forward – just ask google for one! So long as you have a live domain, just sign in to google and click here.


Create a page and add the following to your header;
</p> <script src="http://maps.google.com/maps?file=api&v=2&key=abc123" type="text/javascript"></script><p>

Link Farming

Definition: The process of exchanging links with other websites in order to increase Search Engine Rankings.

Background: Amongst other things, search engines rank sites based on the quantity and quality of incoming links to a page – indeed Google’s pagerank algorithm is based on incoming links. Getting quality backlinks will perhaps have the most significant impact on a websites traffic. So how about Link Farming?

When running a website, it’s important to know who your visitors are. How many are there? Are there enough to pay for your site? Are the numbers growing? Where do they come from (physically / electronically)? How do they get to your site? What were they looking for? Are you giving it to them? Which pages did they visit? What browser were they using? Does your site look right on their browser? How long did they stay on your site? Was it easy for them to find what they were looking for? Did they convert, from visitor to customer? Did they do what you expected?

So, is Scientology a 'Dangerous Cult'? Was George Bush a 'Miserable Failure'? Or did Google's attempts to stop Google Bombs result in a miserable failure? Right now if you type 'Dangerous Cult' into your google search box, the number 1 result returned in the scientology home page - while I'm not interested in making a religious point, I am interested in questioning the supposedly 'democratic' principals of google's search engine rankings.

PageRank is an algorithm which analyses the relative 'weight' of a range of documents. Devised by Larry Page, it is a key factor in Google's search page result rankings. If nothing else it is a good guide for how well your website is doing (in Google's eyes) - the higher the pagerank, the more likely you are to appear in a search engine's results page.